Streamlining Finance Settlement for Car Sellers AT
Motorway

Improving the seller experience through automation and onboarding third party providers.

Design

Development

Next.js

Sanity

React

Tailwind CSS

Problem

Car sellers with outstanding finance faced significant delays (1-5 days) in completing their vehicle sales due to the mandatory requirement of a final finance settlement letter from Motorway.

Challenge

This significant delay presented a critical challenge, as there was no clearly defined or standardized solution available to streamline the finance settlement process, directly impacting Motorway's ability to offer a seamless sales experience.

My role

Workshop facilitation, Stakeholder management, Rapid prototyping, User research, Visual design, SEO improvements.

Results

Designed and implemented an automated digital process for obtaining finance settlement letters, resulting in an average reduction of transaction time by 3 days and a 20% increase in seller satisfaction for financed vehicle sales.

Problem

Car sellers with outstanding finance faced significant delays (1-5 days) in completing their vehicle sales due to the mandatory requirement of a final finance settlement letter from Motorway.

Challenge

This significant delay presented a critical challenge, as there was no clearly defined or standardized solution available to streamline the finance settlement process, directly impacting Motorway's ability to offer a seamless sales experience.

My role

Workshop facilitation, Stakeholder management, Rapid prototyping, User research, Visual design, SEO improvements.

Results

Designed and implemented an automated digital process for obtaining finance settlement letters, resulting in an average reduction of transaction time by 3 days and a 20% increase in seller satisfaction for financed vehicle sales.

Problem

Car sellers with outstanding finance faced significant delays (1-5 days) in completing their vehicle sales due to the mandatory requirement of a final finance settlement letter from Motorway.

Challenge

This significant delay presented a critical challenge, as there was no clearly defined or standardized solution available to streamline the finance settlement process, directly impacting Motorway's ability to offer a seamless sales experience.

My role

Workshop facilitation, Stakeholder management, Rapid prototyping, User research, Visual design, SEO improvements.

Results

Designed and implemented an automated digital process for obtaining finance settlement letters, resulting in an average reduction of transaction time by 3 days and a 20% increase in seller satisfaction for financed vehicle sales.

Giving sellers another option

Giving sellers another option

Our initial process for handling finance settlement letters was a major point of friction for sellers. To obtain a final settlement letter, users were required to leave the Motorway platform and contact their finance provider directly. This wasn't always straightforward; providers often had varied processes, leading to delays that could stretch up to 5-7 working days. Upon finally securing the document, sellers then returned to upload it, only for the submission to enter another internal review phase. Each of these disconnected steps cumulatively compounded the waiting period, significantly prolonging the time it took for a car to be completely sold.

Our initial process for handling finance settlement letters was a major point of friction for sellers. To obtain a final settlement letter, users were required to leave the Motorway platform and contact their finance provider directly. This wasn't always straightforward; providers often had varied processes, leading to delays that could stretch up to 5-7 working days. Upon finally securing the document, sellers then returned to upload it, only for the submission to enter another internal review phase. Each of these disconnected steps cumulatively compounded the waiting period, significantly prolonging the time it took for a car to be completely sold.

What we did

1

Research sprint

Interviews revealed sellers often found the manual process confusing and frustrating, unsure who to contact. Data showed a significant drop-off rate at the point of finance settlement submission, indicating high friction. Competitor analysis showed no existing automated solutions

2

Ideation

For this project, the design philosophy centred on 'Effortless Automation' – automating complex backend processes to provide a seamless, transparent experience for the seller, minimising their manual effort. This was the key driver when ideating.

3

Collaboration

Collaborated closely with the PM to refine the scope and define KPIs. Led weekly design reviews with engineering to ensure technical feasibility. Facilitated cross-functional workshops to map the finance settlement journey and identify integration points.

Results

Results

  • 20% increase in conversion rate for cars on finance

  • 20% increase in conversion rate for cars on finance

  • Time through the post-sale funnel down to minutes instead of days

  • Time through the post-sale funnel down to minutes instead of days

  • PRODUCT DESIGNER and Webflow developer, currently at Motorway (23’ - Present) building 0-1 products - Aspiring Design engineer

  • PRODUCT DESIGNER and Webflow developer, currently at Motorway (23’ - Present) building 0-1 products - Aspiring Design engineer